History of Markets And Social Media
Back in the day business was conducted face to face from the producer to the consumer. If you had a lame horse, you would go to the local horseshoe guy, schedule a time to get horseshoes and pay in either cash or barter. Marketing was simple discussions of what your business was about.
Then trade routes were developed once the world was discovered to be round. You no longer were able to talk to the producer. You had to deal with a middle man or distributor. The middle man would then talk to the producer and communicate delivery and price back to you.
We were then removed from the conversation.
With the advent of the Industrial Revolution came mass production. Mass markets followed. Leading into mass marketing, corporations and businesses became huge. They started using one message to put out to the masses.
Now the producer of the goods is MANY steps away from the conversation with the consumer.
When the Internet came along, all Hell broke loose.
- Consumers want to talk to the producers.
- They don’t want the middle man.
- They don’t want to talk to some guy in a suit.
- Consumers are talking to each other if they can’t get a hold of the producer.
- Consumers are having conversations that the corporations are no longer involved in.
For a business to survive in today’s market, they need to get back in touch with the consumer. Any business that fails to touch their consumer directly, will not succeed in today’s market.
Social media sites like Facebook, Twitter and LinkedIn have allowed the consumer and producer to engage in direct contact.
Be a part of the conversation
As you know markets were created on one to one conversations. Business was transacted face to face. With the internet business is able to talk face to face not with just one person, but with 500 people at a clip. This has some great potential. You are having a conversation with 500 people at once.
The level of detail you want people to know about you is completely in your control. But Do Not loose focus of what your message is. People know when you lie. People know when you are passionate about your work. People pay attention to details.
Consumers will not be engaged by little quips of, “we’re the best, we’re the best!” You must engage consumers by participating in the conversation and having the knowledge that backs up any claims that you make.
Please call us today at 518-595-3098 so that we can help you with your social media questions.