5 Landing Page Optimization Hints
The obvious answer is, yes you would. Let us take a look at 5 ways you can better optimize your landing pages for more conversions, whether for sales or lead generation.
5 Methods for Optimizing Landing Pages
Exact and to the point – Typically a landing page has one specific motive that you want to make crystal clear upon arrival. You need to tie in your search query with your headlines and copy. Use bullet points to point out benefits and essential information. Use clear, strong calls to action that leave no doubt what the reader needs to do next.
Choose your words carefully – Include your main keywords and direct your reader to the action you want them to complete. You have limited space and time here, so economy is the word of the day. Try and use the strongest language you can.
Do not ignore standard SEO – Items like title tags, descriptions and keyword intention also matter with landing pages, and can help them rank in Google’s search results. Moreover, by utilizing good quality on-page SEO you are far more likely to get high relevance and quality scores from Facebook and Google with paid ads.
Test several iterations – Make sure you test a number of versions of your landing pages for headlines, images and color, among other things. While it can take additional time, it is an uncomplicated way to seriously maximize your profits!
Use social proof and trust evidence – If you can squeeze in recommendations, go ahead and do so, and trust seals and badges are also very helpful. Every bit of trustworthiness you can add will reward you.