You may have heard of conversion optimization but were concerned that this fell somewhere into the practice of dark arts. Not so. Optimizing your pages and offers for conversion is the smart way to make the most of your existing traffic, and be prepared for when you get even more traffic.
Conversion optimization is merely the practice of fine tuning various elements of your pages, offers and marketing for the best results possible. This isn’t a monstrously technical task, but simply an adjustment (hopefully) to pieces you already have in place.
With these goals in mind, let’s examine some of the best methods to ensure your pages and offers are optimized.
What to Consider When Doing Conversion Optimization
Use the proper keywords – Making certain you are using the proper keywords for the page the right way is crucial for not only making sure you are found in search, but also social media and video. Optimize for one main keyword and a few select secondary keywords, so as to best focus your search results.
Testing – Test it all. Colors, headlines, calls to action, copy; it all plays a part in getting the clicks and conversions. Also, make sure you test one item at a time, and constantly tweak until you’re satisfied with the results. Testing multiple items at once while expedient leaves doubt as to specifically which item is responsible for the improvement or failure.
Make videos – The word is that by 2018 we will have some 75 percent of all traffic having something to do with video. People are totally hooked on watching, and this trend is here to stay, at least for the foreseeable future. Not just that, but studies are also showing that consumers are more inclined to convert after viewing your video. Food for thought!
Get your pages mobile-friendly – Face it; your smartphone is at this moment within your reach, probably chirping at you! More than half of all search traffic now begins on a mobile device, and if your pages and offers are not mobile ready, you’ll be left behind by your competition, who doesn’t have that problem. Easy to do, and hard to do without.
Use social proof – Nobody wants to pull the trigger without at least feeling as though they’ve gotten some third party proof that this is a wise decision. This is why 85 percent of people visit at least 1 one social network before clicking that buy button. Use social proof in your offers, and respond on social media promptly.